When a business owner sets up credit card processing, a common question we are asked is, “Should I take American Express?” Our response generally points back to J.D. Powers and Associates studies that American Express cardholders are the most loyal and spend more than other cardholders. This year’s study support it again.
For the third year in a row, American Express comes in ahead of the pack with Discover a close second.
The study sites proactive and clear communication and customer interaction are key attributes of high performing card companies.
How does your credit card company stack up?
J.D. Powers and Associates
If you are a business owner and do not accept American Express, you owe it to yourself and your customers to explore this valuable card type. American Express has very cost effective small merchant programs that allow you to accept their card for next to nothing.
For more information about credit card processing, merchant services and credit card hardware, please contact us toll free at 877.577.3779 or in the DFW Metroplex 817.857.3557.